Why Performance Based Deals Win Every Time

Most business deals follow a simple pattern. Pay now, hope for results later. It works great for the seller. Not so much for the buyer.

We built AudienceIntent on a different belief. When partners win, we win. When they don't, we don't deserve to get paid. That's why every partnership we create operates on 100% performance basis.

The Broken Model

Traditional marketing partnerships create misaligned incentives. Agencies collect fees regardless of outcomes. Platforms charge for impressions whether they convert or not. The risk falls entirely on businesses while service providers collect guaranteed payments.

This model persists because it's comfortable for providers. Predictable revenue feels good. But it creates a fundamental problem. When payment happens regardless of results, where's the urgency to deliver exceptional outcomes?

Aligning Our Success With Yours

Performance based deals flip this dynamic completely. We only succeed when our partners do. This creates several powerful advantages:

First, it forces us to be selective. We can't afford to work with businesses where our solution won't drive significant results. This means we only partner when we're confident we can deliver real buyers.

Second, it creates unstoppable momentum. When we help partners succeed, they scale their investment, which increases our revenue. This positive cycle drives continuous improvement in our targeting systems.

Third, it eliminates the traditional agency-client tension. No more awkward conversations about fees during underperforming months. No more questions about whether we're truly giving our best effort.

Skin In The Game

Performance deals require us to put our money where our mouth is. We invest significant resources upfront. We build custom targeting, create automation, and optimize campaigns before seeing a single dollar.

This approach filters out partners who aren't serious. It also ensures we're deeply committed to each business we work with. When we've invested our resources before getting paid, we're motivated to make the partnership succeed.

Beyond Empty Promises

The marketing world is full of big claims. Everyone promises results. Few truly deliver. Performance based deals cut through this noise with a simple proposition: judge us by what we actually produce.

This approach has transformed how our partners view marketing investments. Instead of seeing marketing as a cost center with unpredictable returns, they see it as a reliable revenue driver with predictable acquisition costs.

The Future of Business Partnerships

We believe performance based deals represent the future of business relationships. They create transparency, drive accountability, and align incentives in ways that benefit everyone involved.

For businesses tired of paying for promises instead of results, this model offers a refreshing alternative. No more guesswork. No more wasted spend. Just partnerships where everyone is rowing in the same direction.

When we succeed together, we build relationships that last for years rather than months. That's not just good business. It's the only way business should be done.

The question isn't why we offer 100% performance based deals. The real question is why everyone else doesn't.