https://www.audienceintent.ai/videos/what-is-aeo/ https://www.audienceintent.ai/assets/img/aeo-video-01-thumbnail.jpg What Is AEO? Answer Engine Optimization Explained AEO (Answer Engine Optimization) is the work of helping AI tools like ChatGPT, Gemini and Perplexity find, understand and recommend your business. When someone asks AI who to hire or where to go, it can return a short list of recommendations. AEO helps your business become one of those names. https://www.youtube-nocookie.com/embed/7E6K9i21TRw 98 yes https://www.audienceintent.ai/videos/does-anyone-use-ai-search/ https://www.audienceintent.ai/assets/img/aeo-video-02-thumbnail.jpg Does Anyone Actually Use AI Search? Yes, people use AI search to decide who to hire and what to buy, including local business recommendations. The video describes adoption across several AI tools and shows how specific customer questions can signal that someone is close to a decision. https://www.youtube-nocookie.com/embed/6NYnJG1jvhU 99 yes https://www.audienceintent.ai/videos/aeo-vs-seo/ https://www.audienceintent.ai/assets/img/aeo-video-03-thumbnail.jpg AEO vs SEO: What's the Difference? SEO aims to get your pages ranked in search results, while AEO aims to get your business named in an AI answer. A strong Google ranking does not guarantee a ChatGPT mention, so the video recommends keeping SEO and adding work on AI visibility. https://www.youtube-nocookie.com/embed/jIXCX4NjCPc 97 yes https://www.audienceintent.ai/videos/which-ai-engines-matter/ https://www.audienceintent.ai/assets/img/aeo-video-04-thumbnail.jpg Which AI Engines Actually Matter? The video recommends starting with ChatGPT, Gemini, Perplexity and Google's AI Overviews. Check each separately because their answers and source preferences differ, and a good result in one can hide an absence in another. https://www.youtube-nocookie.com/embed/rcaI1kehKV4 112 yes https://www.audienceintent.ai/videos/what-is-a-prompt/ https://www.audienceintent.ai/assets/img/aeo-video-05-thumbnail.jpg What Is a Prompt, and Why Is It the New Keyword? A prompt is the full question someone asks AI, expressed in natural language. Unlike a short keyword, it can include the problem, location, urgency and decision someone needs help with, which can change the businesses named in the answer. https://www.youtube-nocookie.com/embed/Muq1U7iQvQo 91 yes https://www.audienceintent.ai/videos/branded-vs-unbranded-prompts/ https://www.audienceintent.ai/assets/img/aeo-video-06-thumbnail.jpg Branded vs Unbranded Prompts: Where AEO Is Won and Lost A branded prompt includes your business name, while an unbranded prompt asks about a service or need without naming you. Check both: branded questions show how AI describes you, and unbranded questions show whether it introduces you to someone who has not chosen a business yet. https://www.youtube-nocookie.com/embed/TMB3N-Ksm_E 98 yes https://www.audienceintent.ai/videos/where-to-find-customer-questions/ https://www.audienceintent.ai/assets/img/aeo-video-07-thumbnail.jpg Where Do You Find the Questions Your Customers Ask? Find customer questions in sales calls, support emails, Reddit and online forums rather than guessing. Combine them into one list, then prioritise the questions a new customer would ask before choosing a business like yours. https://www.youtube-nocookie.com/embed/St7d2PvTXgE 92 yes https://www.audienceintent.ai/videos/how-ai-decides-who-to-recommend/ https://www.audienceintent.ai/assets/img/aeo-video-08-thumbnail.jpg How Does AI Decide Who to Recommend? The video highlights three things that help AI understand and assess a business: clear information, consistent details across the web and independent support from other people. These give engines more information to work with, but do not guarantee a recommendation. https://www.youtube-nocookie.com/embed/S2iiY4N-6pA 101 yes https://www.audienceintent.ai/videos/where-ai-engines-get-information/ https://www.audienceintent.ai/assets/img/aeo-video-09-thumbnail.jpg Where Does Each AI Engine Get Its Information? The video describes AI answers as drawing on training information and live web lookups, with different engines leaning on different sources. It presents those source preferences as tendencies that can change, not fixed rules that guarantee a mention or citation. https://www.youtube-nocookie.com/embed/kcAuoD1uP_w 104 yes https://www.audienceintent.ai/videos/is-my-business-showing-up-in-ai/ https://www.audienceintent.ai/assets/img/aeo-video-10-thumbnail.jpg Is My Business Showing Up in AI Right Now? Check ChatGPT, Gemini, Perplexity and Google with three types of question: an unbranded recommendation, a comparison with a competitor and a question naming your business. Record whether you appear, whether the details are accurate and which other businesses are named, then treat the results as a snapshot rather than a stable ranking. https://www.youtube-nocookie.com/embed/89hHsmPZJhw 86 yes https://www.audienceintent.ai/videos/why-ai-recommends-my-competitor/ https://www.audienceintent.ai/assets/img/aeo-video-11-thumbnail.jpg Why Is AI Recommending My Competitor Instead of Me? AI recommending a competitor does not establish that their service is better. The video identifies four information gaps to investigate: an unclear website, few recent reviews, inconsistent business details and limited independent mentions. https://www.youtube-nocookie.com/embed/mMXDwWMgz_c 104 yes https://www.audienceintent.ai/videos/what-if-ai-says-the-wrong-thing/ https://www.audienceintent.ai/assets/img/aeo-video-12-thumbnail.jpg What If AI Is Saying the Wrong Thing About My Business? Trace the incorrect answer to its sources, correct outdated listings or pages and publish accurate hours, services and location on your own website. Check the tone of the description as well as the facts, and allow for variable update times rather than expecting an immediate correction in every engine. https://www.youtube-nocookie.com/embed/czQqb8U23qA 95 yes https://www.audienceintent.ai/videos/how-aeo-works-can-i-do-it-myself/ https://www.audienceintent.ai/assets/img/aeo-video-13-thumbnail.jpg How Does AEO Work, and Can I Do It Myself? AEO is a repeating process of finding customer questions, making your website readable, publishing answers, building evidence on other sites and tracking results. You can do it yourself, but the video stresses the ongoing time required for tools, technical work, content and keeping up with changes. https://www.youtube-nocookie.com/embed/rMEgVvBSHPY 98 yes https://www.audienceintent.ai/videos/is-aeo-right-for-my-business/ https://www.audienceintent.ai/assets/img/aeo-video-14-thumbnail.jpg Is AEO Right for My Business? AEO is worth considering when customers research before buying, a new customer has meaningful value and your business already has a website and some reviews. It is not a quick fix for leads this week, and the video recommends building the basics first if you are starting without a website or reputation. https://www.youtube-nocookie.com/embed/0lmqSb8ebTo 93 yes https://www.audienceintent.ai/videos/how-long-does-aeo-take/ https://www.audienceintent.ai/assets/img/aeo-video-15-thumbnail.jpg How Long Does AEO Take to See Results? The video suggests using about 90 days as an initial review period, not a guaranteed results deadline. Early movement may come sooner, but progress depends on your starting point, competition and how quickly different engines pick up changes. https://www.youtube-nocookie.com/embed/SzhEjn6gPDk 92 yes https://www.audienceintent.ai/videos/how-do-you-track-aeo/ https://www.audienceintent.ai/assets/img/aeo-video-16-thumbnail.jpg How Do You Track AEO? Track the same customer questions word for word each day across the AI engines and locations you serve. Assess trends over weeks and keep each engine's results separate so a strong combined average does not hide an engine where you are absent. https://www.youtube-nocookie.com/embed/0J4YbY7r8NU 97 yes https://www.audienceintent.ai/videos/how-do-i-know-aeo-is-working/ https://www.audienceintent.ai/assets/img/aeo-video-17-thumbnail.jpg How Do I Know AEO Is Working? Watch four measures: how often AI names your business, your share of brand mentions, your average position when named and the tone of the description. Review each engine separately as well as any overall average; the example in the video illustrates these measures rather than promising the same results. https://www.youtube-nocookie.com/embed/gPhTgJ_rZ5k 97 yes https://www.audienceintent.ai/videos/aeo-recap-what-to-do-next/ https://www.audienceintent.ai/assets/img/aeo-video-18-thumbnail.jpg AEO Recap: What Should You Do Next? Start by asking AI questions about your business and checking whether it names you and describes you accurately. The series frames AEO as improving your chances of being included in relevant recommendations, supported by clear information, independent evidence and tracking across engines. https://www.youtube-nocookie.com/embed/vEuRdo1A0SY 98 yes