We Got Rid of Setup Fees. Permanently.

We Got Rid of Setup Fees. Permanently.

Setup fees are gone. Not reduced, not deferred, not waived for a limited window. Gone permanently, across both services.

We made this decision because setup fees were doing the wrong job. Instead of covering a real cost, they were creating doubt. Every business owner who hesitated at that number was asking a reasonable question: if you believe in what you do, why are you charging me before you have done anything?

That question deserved a better answer than we were giving it. So we changed the structure instead.

What changed: The $997 setup fee has been eliminated permanently for both Database Reactivation and AI Recommended. There is no replacement fee, no deferred charge, and no hidden cost that surfaces later. This is a permanent pricing decision, not a promotion.

This is not a marketing move. It is a structural one, and it reflects where we want to take this business: built on honesty, trust, and transparency. Barriers that cause people to doubt our intentions have no place in that model.

Database Reactivation: You Pay Nothing Until We Generate Revenue

Database Reactivation has always been a performance model. You only pay when revenue comes in. What changed is that the setup fee, the one cost that existed before any results, is now gone too.

Here is what that means in practice:

• We cover the campaign setup from start to finish

• We cover the SMS sending costs for every message in the campaign

• We handle A2P 10DLC registration and approval and absorb that cost entirely

• We set up dedicated phone numbers in your brand name so every message is recognized, not treated as an unknown sender

• We write all the copy specific to your business, your offer, and your audience. No templates, no recycled scripts

• We build a full agent knowledge base so conversations represent your brand accurately and move toward a conversion

• We manage the campaign throughout its run, including monitoring, pacing, and adjustments

You do not pay for any of this. Not upfront, not deferred, not ever, unless the campaign generates revenue.

When revenue comes in, we split it 50/50. That split is agreed in writing before anything launches. If the campaign runs and produces no revenue, you owe us nothing.

Because we are absorbing every cost, we also control the variables that determine whether the campaign works: volume, frequency, and pacing. When the financial risk is ours, the decisions that affect that risk need to be ours too. That is not a limitation on your end. It is how we protect the investment we are making on your behalf.

What You Need to Bring

Three things qualify a business for Database Reactivation:

1. A converting offer — a service, product, booking, or appointment that people will act on when they hear from you
2. A TCPA-compliant SMS opt-in list — leads who already gave you permission to contact them by SMS. This is non-negotiable. We will not contact leads who did not opt in
3. Transparent revenue reporting — the 50/50 split only works if both sides can see what the campaign is generating

If you have those three things, we handle everything else.

Results vary by business, list quality, offer strength, and market. Past campaign averages are not a guarantee of your outcome.

AI Recommended: Your First Month Covers Everything

AI Recommended has always been a monthly subscription with no contract and no lock-in. The setup fee was the one thing that sat in front of it, a charge before the work started that made some businesses hesitate before they had seen anything from us.

That is gone now.

Your first month's subscription covers everything, including all the setup work that used to carry a separate fee. There is nothing to pay before we start, and nothing extra on top of your monthly rate.

What $1,997/month now includes from day one:

• Making sure AI assistants can crawl and understand your business

• Optimizing existing pages and bringing them up to date

• New content that answers the exact questions your customers are asking AI

• Building and maintaining your presence across the third-party sources AI assistants pull from

• Real-time reporting and prompt tracking so you can see where you are being cited

The model is still month-to-month. Cancel anytime. No contract, no lock-in, no penalty for leaving. We keep clients because the results are worth staying for, not because of a term agreement.

AI Recommended is not SEO and does not replace it. SEO ranks pages in Google. AI Recommended builds citations in AI assistants. They are separate ecosystems. Only 12% of pages cited by ChatGPT rank in Google's top 10.

Why We Made This Change

Setup fees are common in marketing. Most agencies charge them, and there is usually a reasonable explanation: onboarding takes time, builds take resources, and someone has to cover that before results arrive.

We understood that logic. We also watched what setup fees actually did in practice.

They made businesses hesitate. Not because the fee was unaffordable, but because it created a moment of doubt. You are being asked to hand over money to someone who has not yet done anything for you. That is a reasonable place to pause. And for some businesses, that pause turned into a reason not to start.

That is the wrong outcome for everyone. A business that would have benefited from Database Reactivation or AI Recommended did not start, because a fee got in the way before trust was established.

We are building this company on honesty, transparency, and results. Charging someone before we have earned it does not fit that. So we stopped.

The work still gets done. The costs are still real. We are simply absorbing them differently, because we believe the results will justify it. If they do not, we carry that loss. That is the honest version of confidence in what we do.

Start With No Barrier in the Way

Both services are available now, with no setup fee and no upfront cost standing between you and getting started.

If you have an existing SMS opt-in list and a converting offer, Database Reactivation is the fastest path. We build the campaign, cover every cost, and only get paid when revenue comes in. From onboarding to live campaign is typically three to five days.

If your customers are starting to ask AI assistants for recommendations in your category, AI Recommended builds the citations that put your business in those answers. Month-to-month, cancel anytime, and your first month covers everything.

The only question is which problem to solve first.

Book a call to get started

The call takes 20 to 30 minutes. We will look at your situation and tell you directly which service fits, what to expect, and what happens next. No pitch, no pressure.