Why We Support Charity:Water
This isn’t a sales pitch. This isn’t a funnel. This is personal.
We talk a lot about high-intent behavior around here—people searching for solutions, taking action, moving with urgency. But today, I want to shift that lens toward something bigger than marketing, bigger than business.
I want to talk about clean water.
Specifically, about Charity:Water, and why we’ve partnered with them since day one.
This Is a Problem That Shouldn’t Exist in 2025
800 million people on this planet still don’t have access to clean drinking water.
That’s not a typo. 800 million.
That means kids walking hours each day just to find water that’s often filled with bacteria. It means moms giving their babies contaminated water because there’s no alternative. It means schools that can’t function, economies that can’t grow, and lives that are cut short—all because of something most of us can get with the twist of a faucet.
It’s heartbreaking. And honestly? It’s ridiculous this is still a problem in 2025.
Why We Chose Charity:Water
When we launched AudienceIntent, we knew we wanted to give back. Not just when we “made it,” but from day one.
I always knew Charity:Water was the right one to support.
Here’s why:
100% of donations go to the field. Literally every penny. Private donors cover the overhead—so when you give, it all goes to building wells, piping clean water, and transforming communities.
Radical transparency. They show you where your money goes. You get GPS coordinates, photos, and updates from the exact projects your donation funded.
Sustainable solutions. It’s not just about dropping in a well and walking away. They work with local partners to ensure long-term impact and maintenance. This isn’t charity that creates dependence. It’s empowerment.
It changes everything. Clean water isn’t just about hydration. It’s about education, health, dignity, gender equality, and economic development. It’s the first domino.
Why It Means So Much to Me
We help businesses grow, scale, and stop wasting money. But I think it’s also our responsibility to remember how lucky we are to even be in that position.
No one should have to suffer because they were born in the wrong zip code on the wrong continent.
Every time a client signs up with us, we make a donation. But this isn’t about us checking a box. It’s about building a community of people who believe in doing business and doing good.
So here’s me, asking you—just one person to another—to consider helping too.
Every Drop Counts
Whether it’s $10 or $100, your donation literally changes lives. I’m not being dramatic. It literally means someone drinks clean water tomorrow instead of something that might kill them.
Here’s the link to donate:
👉 https://www.charitywater.org/audienceintent
No upsell. No tracking. Just impact.
Thanks for being part of this journey with us. Whether you donate or just read this far, it means a lot. And if you ever want to talk about business or impact—my inbox is always open.