AEO Recap: What Should You Do Next?
Start by asking AI questions about your business and checking whether it names you and describes you accurately. The series frames AEO as improving your chances of being included in relevant recommendations, supported by clear information, independent evidence and tracking across engines.
Key takeaways
- A strong Google ranking does not guarantee that ChatGPT will name your business.
- Unbranded questions test discovery before a customer has chosen a provider.
- Make your business easier to find, understand and verify.
- Different engines use different sources, so no single tactic covers them all.
- Track appearance frequency, share of mentions, position and sentiment, then use an initial AI check as a starting point.
Full transcript
Full video transcript · 1:38
0:00 A quick AEO recap and what you should do next. If you've watched this far, thank you. Hopefully, you now have a good feel for what AEO is and why it matters. So, let's pull it all together. Here's the short version. People now ask AI who to hire and what to buy. AI gives them one answer with two or three names in it. AEO is simply the work of being one of those names.
0:26 It isn't the same as SEO. You can be first on Google and still be missing from ChatGPT. The questions that matter most are the unbranded ones where someone hasn't picked a business yet. AI names the businesses it can find, understand, and verify, and each engine leans on different sources, so there's no single trick that covers them all. If AI is skipping you or getting you wrong, don't panic. It's fixable, and you'll know it's working by four numbers: how often you appear, your share of the mentions, where you land, and how you're described. That's really it.
1:02 Not so mysterious once you see how it fits together. So, what should you do next? Start by getting curious. Ask AI a few questions about your own business and see what comes back. And if you'd like a hand getting recommended by AI, you can run our free AI check anytime. It shows you how you're showing up today.
1:21 The link is below. No pressure and no sales pitch. If you'd like to talk it through with our team afterwards, we're here. Thanks so much for watching, and good luck out there.
Frequently Asked Questions
What is the first step after watching the AEO series?
Ask AI a few questions about your own business and inspect what comes back, including whether you are named and described correctly.
What should I measure as I work on AEO?
Track how often you appear, your share of brand mentions, where you appear and how you are described.
What does the free AI check show?
The video describes it as a way to see how your business is showing up in AI today, providing a starting view rather than a guarantee of future placement.
What Is AEO? Answer Engine Optimization Explained
Watch Video 01 →- What Is AEO? Answer Engine Optimization Explained
- Does Anyone Actually Use AI Search?
- AEO vs SEO: What's the Difference?
- Which AI Engines Actually Matter?
- What Is a Prompt, and Why Is It the New Keyword?
- Branded vs Unbranded Prompts: Where AEO Is Won and Lost
- Where Do You Find the Questions Your Customers Ask?
- How Does AI Decide Who to Recommend?
- Where Does Each AI Engine Get Its Information?
- Is My Business Showing Up in AI Right Now?
- Why Is AI Recommending My Competitor Instead of Me?
- What If AI Is Saying the Wrong Thing About My Business?
- How Does AEO Work, and Can I Do It Myself?
- Is AEO Right for My Business?
- How Long Does AEO Take to See Results?
- How Do You Track AEO?
- How Do I Know AEO Is Working?
- AEO Recap: What Should You Do Next? On this page
Check Where Your Business Stands
Run the Free AI Check. It asks ChatGPT, Claude, Gemini, Perplexity and Google AI the questions your customers ask, shows whether they name you or a competitor, and lists what to fix. It takes about two minutes, with no signup needed to run it.
Is AI naming your business?
We get your business recommended by AI. Start with the Free AI Check, or book a call.