How Do I Know AEO Is Working?
Watch four measures: how often AI names your business, your share of brand mentions, your average position when named and the tone of the description. Review each engine separately as well as any overall average; the example in the video illustrates these measures rather than promising the same results.
Key takeaways
- Visibility score measures how often your brand appears in AI answers.
- Share of voice measures your portion of the brands mentioned.
- Average position measures where you appear when AI does name you.
- Sentiment measures whether the description is positive, neutral or negative.
- Across-engine averages can hide an engine where your business never appears.
Full transcript
The client figures discussed are an example from the video, not a forecast or guarantee for another business.
Full video transcript · 1:37
0:00 How do I know AEO is working? Fair question. You're putting in time and money, so how do you know it's paying off? You watch four numbers. And to make them real, here they are for one of our clients, a gold IRA company over 90 days. Number one, visibility score. That's how often your brand appears in AI-generated answers.
0:22 Theirs went from 4.5% to 13.1%, nearly three times as often. Number two, share of voice. Out of every brand AI mentions in your space, what share is you? Theirs went from 5.5% to 11.5%, more than double. Number three, average position. When AI does name you, where do you land? First, second, fifth? They moved up from 3.4 to 2.2, closer to the top of the answer. Number four, sentiment. Does AI describe you positively, neutrally, or negatively?
1:01 Theirs rose from 66 to 73.5 positive out of 100. One thing about those numbers, they're averages across every engine. That's a good headline, but check each engine on its own too, because an average can hide one where you never show up. So, that's how you know. More often, a bigger share, higher up, and described well.
1:24 Four numbers, one clear picture. Next up, a quick recap and what you should do next.
Frequently Asked Questions
What is the difference between visibility and share of voice?
Visibility measures how often you appear in AI answers. Share of voice measures your share of the brands AI mentions.
What improvements does the example in the video show?
The example in the video shows visibility moving from 4.5% to 13.1%, share of voice from 5.5% to 11.5%, average position from 3.4 to 2.2 and sentiment from 66 to 73.5 out of 100. These are example results, not a forecast for another business.
Why check individual engines if the overall numbers improve?
An average can conceal an engine where you still do not appear, so the video recommends reviewing each one separately.
AEO Recap: What Should You Do Next?
Watch next →- What Is AEO? Answer Engine Optimization Explained
- Does Anyone Actually Use AI Search?
- AEO vs SEO: What's the Difference?
- Which AI Engines Actually Matter?
- What Is a Prompt, and Why Is It the New Keyword?
- Branded vs Unbranded Prompts: Where AEO Is Won and Lost
- Where Do You Find the Questions Your Customers Ask?
- How Does AI Decide Who to Recommend?
- Where Does Each AI Engine Get Its Information?
- Is My Business Showing Up in AI Right Now?
- Why Is AI Recommending My Competitor Instead of Me?
- What If AI Is Saying the Wrong Thing About My Business?
- How Does AEO Work, and Can I Do It Myself?
- Is AEO Right for My Business?
- How Long Does AEO Take to See Results?
- How Do You Track AEO?
- How Do I Know AEO Is Working? On this page
- AEO Recap: What Should You Do Next?
Check Where Your Business Stands
Run the Free AI Check. It asks ChatGPT, Claude, Gemini, Perplexity and Google AI the questions your customers ask, shows whether they name you or a competitor, and lists what to fix. It takes about two minutes, with no signup needed to run it.
Is AI naming your business?
We get your business recommended by AI. Start with the Free AI Check, or book a call.