What If AI Is Saying the Wrong Thing About My Business?
Trace the incorrect answer to its sources, correct outdated listings or pages and publish accurate hours, services and location on your own website. Check the tone of the description as well as the facts, and allow for variable update times rather than expecting an immediate correction in every engine.
Key takeaways
- Old listings, outdated articles and conflicting directories can feed inaccurate answers.
- When information is missing, AI can sometimes fill a gap with a guess.
- Check whether the description is positive, neutral or dominated by an old complaint.
- Inspect linked pages or ask where the information came from, then correct the underlying source.
- Provide a clear reference page on your own site and recheck over time.
Full transcript
Full video transcript · 1:35
0:00 What if AI is saying the wrong thing about my business? AI just told a customer you close at 5:00. You close at 8:00. They went somewhere else, and you never knew. This happens more than you'd think. AI repeats whatever it finds, even when it's old or wrong. So where do the mistakes come from?
0:20 Outdated listings that still show your old hours, an article from years ago about a service you've stopped offering, two directories that disagree on your address. And when AI can't find a detail at all, it sometimes fills the gap with a guess. It isn't only facts either. Listen to how AI describes you. Is it positive, neutral, or does it lead with a complaint from an old review?
0:46 That tone shapes whether someone picks up the phone. Here's how you fix it. First, find the source. Ask AI where it got that from, or look at the pages it links to. Second, correct it there. Update the listing, fix the directory, refresh the page. Third, give AI a clear, accurate version to work from, a page on your own site with your hours, your services, and your location stated plainly. It won't change overnight.
1:15 AI takes time to pick up corrections, but it does pick them up. So don't only check whether AI names you, check what it says when it does. Next up, how does AEO work, and can I do it myself?
Frequently Asked Questions
Where can wrong business information in AI answers come from?
The video points to outdated listings, old articles, directories that disagree and guesses where details are missing.
How do I start correcting an inaccurate AI answer?
Inspect the pages it links to or ask where the detail came from, then correct the listing or page and make your own site accurate.
Will updating my website fix every AI answer overnight?
No. Corrections can take time to be reflected, and the timing varies. Continue checking both the facts and how your business is described.
How Does AEO Work, and Can I Do It Myself?
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- What If AI Is Saying the Wrong Thing About My Business? On this page
- How Does AEO Work, and Can I Do It Myself?
- Is AEO Right for My Business?
- How Long Does AEO Take to See Results?
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Check Where Your Business Stands
Run the Free AI Check. It asks ChatGPT, Claude, Gemini, Perplexity and Google AI the questions your customers ask, shows whether they name you or a competitor, and lists what to fix. It takes about two minutes, with no signup needed to run it.
Is AI naming your business?
We get your business recommended by AI. Start with the Free AI Check, or book a call.