Answers
Real questions.
Straight answers.
What business owners ask us about getting recommended by ChatGPT, Google and Perplexity. Articles and short videos by Kevin Bovett.
Start here · Video 01 of 18
What Is AEO? Answer Engine Optimization Explained
AEO (Answer Engine Optimization) is the work of helping AI tools like ChatGPT, Gemini and Perplexity find, understand and recommend your business. When someone asks AI who to hire or where to go, it can return a short list of recommendations. AEO helps your business become one of those names.
1:38 · VideoWatch video →
Video 02 of 18
Does Anyone Actually Use AI Search?
Yes, people use AI search to decide who to hire and what to buy, including local business recommendations. The video describes adoption across several AI tools and shows how specific customer questions can signal that someone is close to a decision.
1:39 · VideoWatch video →
Video 03 of 18
AEO vs SEO: What's the Difference?
SEO aims to get your pages ranked in search results, while AEO aims to get your business named in an AI answer. A strong Google ranking does not guarantee a ChatGPT mention, so the video recommends keeping SEO and adding work on AI visibility.
1:37 · VideoWatch video →
Video 04 of 18
Which AI Engines Actually Matter?
The video recommends starting with ChatGPT, Gemini, Perplexity and Google's AI Overviews. Check each separately because their answers and source preferences differ, and a good result in one can hide an absence in another.
1:52 · VideoWatch video →
Video 05 of 18
What Is a Prompt, and Why Is It the New Keyword?
A prompt is the full question someone asks AI, expressed in natural language. Unlike a short keyword, it can include the problem, location, urgency and decision someone needs help with, which can change the businesses named in the answer.
1:31 · VideoWatch video →
Video 06 of 18
Branded vs Unbranded Prompts: Where AEO Is Won and Lost
A branded prompt includes your business name, while an unbranded prompt asks about a service or need without naming you. Check both: branded questions show how AI describes you, and unbranded questions show whether it introduces you to someone who has not chosen a business yet.
1:38 · VideoWatch video →
Video 07 of 18
Where Do You Find the Questions Your Customers Ask?
Find customer questions in sales calls, support emails, Reddit and online forums rather than guessing. Combine them into one list, then prioritise the questions a new customer would ask before choosing a business like yours.
1:32 · VideoWatch video →
Video 08 of 18
How Does AI Decide Who to Recommend?
The video highlights three things that help AI understand and assess a business: clear information, consistent details across the web and independent support from other people. These give engines more information to work with, but do not guarantee a recommendation.
1:41 · VideoWatch video →
Video 09 of 18
Where Does Each AI Engine Get Its Information?
The video describes AI answers as drawing on training information and live web lookups, with different engines leaning on different sources. It presents those source preferences as tendencies that can change, not fixed rules that guarantee a mention or citation.
1:44 · VideoWatch video →
Video 10 of 18
Is My Business Showing Up in AI Right Now?
Check ChatGPT, Gemini, Perplexity and Google with three types of question: an unbranded recommendation, a comparison with a competitor and a question naming your business. Record whether you appear, whether the details are accurate and which other businesses are named, then treat the results as a snapshot rather than a stable ranking.
1:26 · VideoWatch video →
Video 11 of 18
Why Is AI Recommending My Competitor Instead of Me?
AI recommending a competitor does not establish that their service is better. The video identifies four information gaps to investigate: an unclear website, few recent reviews, inconsistent business details and limited independent mentions.
1:44 · VideoWatch video →
Video 12 of 18
What If AI Is Saying the Wrong Thing About My Business?
Trace the incorrect answer to its sources, correct outdated listings or pages and publish accurate hours, services and location on your own website. Check the tone of the description as well as the facts, and allow for variable update times rather than expecting an immediate correction in every engine.
1:35 · VideoWatch video →
Video 13 of 18
How Does AEO Work, and Can I Do It Myself?
AEO is a repeating process of finding customer questions, making your website readable, publishing answers, building evidence on other sites and tracking results. You can do it yourself, but the video stresses the ongoing time required for tools, technical work, content and keeping up with changes.
1:38 · VideoWatch video →
Video 14 of 18
Is AEO Right for My Business?
AEO is worth considering when customers research before buying, a new customer has meaningful value and your business already has a website and some reviews. It is not a quick fix for leads this week, and the video recommends building the basics first if you are starting without a website or reputation.
1:33 · VideoWatch video →
Video 15 of 18
How Long Does AEO Take to See Results?
The video suggests using about 90 days as an initial review period, not a guaranteed results deadline. Early movement may come sooner, but progress depends on your starting point, competition and how quickly different engines pick up changes.
1:32 · VideoWatch video →
Video 16 of 18
How Do You Track AEO?
Track the same customer questions word for word each day across the AI engines and locations you serve. Assess trends over weeks and keep each engine's results separate so a strong combined average does not hide an engine where you are absent.
1:37 · VideoWatch video →
Video 17 of 18
How Do I Know AEO Is Working?
Watch four measures: how often AI names your business, your share of brand mentions, your average position when named and the tone of the description. Review each engine separately as well as any overall average; the example in the video illustrates these measures rather than promising the same results.
1:37 · VideoWatch video →
Video 18 of 18
AEO Recap: What Should You Do Next?
Start by asking AI questions about your business and checking whether it names you and describes you accurately. The series frames AEO as improving your chances of being included in relevant recommendations, supported by clear information, independent evidence and tracking across engines.
1:38 · VideoWatch video →
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FAQ
About these
answers.
Answers to the questions business owners ask us most about getting recommended by ChatGPT, Google AI and Perplexity. Plus the odd bit of company news.
Kevin Bovett, founder of AudienceIntent, based on real client work. Some drafts start with help from writing tools. Every fact is checked before it goes live.
No. Everything here is free to read. So is our 31-page guide.
Yes. Book a call and we'll look at where you show up today, or run the free AI check at report.audienceintent.ai to see who AI recommends today.
