Which AI Engines Actually Matter?
The video recommends starting with ChatGPT, Gemini, Perplexity and Google's AI Overviews. Check each separately because their answers and source preferences differ, and a good result in one can hide an absence in another.
Key takeaways
- ChatGPT is used for questions about who to hire and what to buy.
- Gemini is integrated into Google's phones and everyday apps.
- Perplexity shows sources and supports research and comparison.
- AI Overviews appear above the links in Google search.
- Keep engine-level results separate rather than relying only on one combined average.
Full transcript
Full video transcript · 1:52
0:00 Which AI engines actually matter? There are dozens of AI tools out there, and a new one seems to launch every week. So, which ones should you care about? For most businesses, start with four: ChatGPT, Gemini, Perplexity, and Google's AI Overviews. ChatGPT is the big one. More than a billion people use it every week, and plenty of them ask it who to hire and what to buy.
0:27 Gemini is Google's own assistant. It's built into the phones and apps people already use every day. Perplexity is smaller, but its users are doing research. It shows its sources, so people use it to compare options before they decide. It can also be quick. Perplexity can read the web live, so a new page can sometimes show up in its answers within hours. Not every time, but it can happen fast.
0:52 And AI Overviews is the answer at the top of a Google search. People don't choose to use it. It's just there, above the links. There are others too, Claude, Grok, Meta AI, and more arriving all the time. They're worth keeping an eye on, but these four are where most of your customers are asking today.
1:12 Here's the part most people miss. Ask each engine the same question, and you'll get different answers. That's because they don't lean on the same sources. So, you can show up in one and be completely missing from another, which means you can't check one and call it done. Look at each engine on its own. If you blend them into one average, a good result in ChatGPT can hide the fact that Gemini never mentions you. So, start with four and check each one separately. Next up, what is a prompt, and why is it the new keyword?
Frequently Asked Questions
Why should I check more than one AI engine?
Each engine can give a different answer to the same question because it leans on different sources.
Where do Google AI Overviews appear?
They appear as an AI answer above the links in Google search.
Can a new page appear quickly in Perplexity?
The video says its live web access can sometimes surface a new page within hours. Timing varies, and this is not a promise of inclusion.
What Is a Prompt, and Why Is It the New Keyword?
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- Which AI Engines Actually Matter? On this page
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- Branded vs Unbranded Prompts: Where AEO Is Won and Lost
- Where Do You Find the Questions Your Customers Ask?
- How Does AI Decide Who to Recommend?
- Where Does Each AI Engine Get Its Information?
- Is My Business Showing Up in AI Right Now?
- Why Is AI Recommending My Competitor Instead of Me?
- What If AI Is Saying the Wrong Thing About My Business?
- How Does AEO Work, and Can I Do It Myself?
- Is AEO Right for My Business?
- How Long Does AEO Take to See Results?
- How Do You Track AEO?
- How Do I Know AEO Is Working?
- AEO Recap: What Should You Do Next?
Check Where Your Business Stands
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