How Do You Track AEO?
Track the same customer questions word for word each day across the AI engines and locations you serve. Assess trends over weeks and keep each engine's results separate so a strong combined average does not hide an engine where you are absent.
Key takeaways
- Keep prompt wording identical so you are measuring the same question.
- Repeat checks daily because answers can change.
- Track each service location because local answers differ.
- Look at trends over weeks rather than drawing conclusions from one good or bad day.
- Use software for repeated checks at scale and retain separate engine-level results.
Full transcript
Full video transcript · 1:37
0:00 How do you track AEO? Ask AI the same question twice, and you can get two different answers. So, how do you measure something that keeps moving? You track it the same way every time. Your core customer questions get run every day on every engine in every location you serve. Three rules make that work. Rule one, same prompt.
0:23 The wording stays identical from one day to the next. Change even a few words, and you're measuring a different question. Rule two, every day in every location. Answers shift from day to day, and "best plumber near me" gives a different answer in Tampa than it does in Orlando. If you serve both, you track both. Rule three, watch the average. One great day tells you nothing.
0:49 One bad day tells you nothing. What matters is the trend over weeks. And there's one trap to avoid. Don't blend every engine into a single number. A healthy overall average can hide an engine where you never show up at all. So keep ChatGPT, Gemini, Perplexity, and AI Overviews separate, and look at each one on its own.
1:10 That's a lot of checking. A few dozen questions across four engines every day adds up to thousands of answers a month, which is why this is done with software, not by hand. Run the same questions the same way every day. That's what makes the numbers mean something. Next up, how do I know AEO is working?
Frequently Asked Questions
Should I change prompt wording between AEO checks?
Not when comparing results over time. The video recommends identical wording because even small changes can make it a different question.
Why track more than one location?
Local answers can differ by place. The video uses Tampa and Orlando to illustrate why a business serving both should track both.
Should I combine all AI engines into one visibility number?
Do not rely on that alone. Keep each engine separate because an overall average can hide an engine where you never appear.
How Do I Know AEO Is Working?
Watch next →- What Is AEO? Answer Engine Optimization Explained
- Does Anyone Actually Use AI Search?
- AEO vs SEO: What's the Difference?
- Which AI Engines Actually Matter?
- What Is a Prompt, and Why Is It the New Keyword?
- Branded vs Unbranded Prompts: Where AEO Is Won and Lost
- Where Do You Find the Questions Your Customers Ask?
- How Does AI Decide Who to Recommend?
- Where Does Each AI Engine Get Its Information?
- Is My Business Showing Up in AI Right Now?
- Why Is AI Recommending My Competitor Instead of Me?
- What If AI Is Saying the Wrong Thing About My Business?
- How Does AEO Work, and Can I Do It Myself?
- Is AEO Right for My Business?
- How Long Does AEO Take to See Results?
- How Do You Track AEO? On this page
- How Do I Know AEO Is Working?
- AEO Recap: What Should You Do Next?
Check Where Your Business Stands
Run the Free AI Check. It asks ChatGPT, Claude, Gemini, Perplexity and Google AI the questions your customers ask, shows whether they name you or a competitor, and lists what to fix. It takes about two minutes, with no signup needed to run it.
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